Amazon Product Video Guidelines
When it comes to online shopping, customers tend to rely almost entirely on visual clues to make purchasing decisions.
90% of customers say videos help them make buying decisions, and conversion rates on landing pages with video increase by 80%.
Capturing a shoppers attention quickly in video format can lead to increased sales. Let’s dig deep into Amazon product videos and learn how they can make your brand stand out.
Who can use video in their Amazon listings?
Product videos are not available to all Amazon sellers.
At the current time, it is available to two primary groups:
- Marketplace sellers, who own a brand registered in Amazon’s Brand Registry.
- Vendors, who are brand-owning manufacturers that sell wholesale to Amazon.
Note that while video is available to all brand-registered sellers on Amazon.com, most sellers in Europe do not yet have the option to upload videos. In the UK and elsewhere in Europe, video is still limited to vendors only.
How do I add a product video to my Amazon listing?
The process of adding video to a product listing is fairly simple and straightforward:
- Go to your Seller Central account.
- Click on Inventory.
- From the dropdown, select Upload & Manage Videos.
- Click the Upload Video button and select your video file.
- Enter a title and the ASINs that are related to the video.
- Select a thumbnail (preview image) for the video.
- Click the submit button to send the video to Amazon for approval.
What are Amazon’s technical requirements for product videos?
As with all content on the platform, Amazon has very specific guidelines when it comes to the technical aspects of product videos. Export the file from your video editing software at the highest available quality setting. Acceptable file formats are 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2. Avoid Apple ProRes file format. The thumbnail image should be a JPEG or PNG file format in 16:9 aspect ratio and a minimum of 1280 x 720 pixels (1920 x 1080 is preferred).
Should I hire a production company or create product videos myself?
When creating a video for your brand’s products, you have two main options: either create the video in-house, or contract the video creation out to a production company or agency that specializes in Amazon product videos. Which to choose is ultimately dependent on your budget, time constraints, and expertise of in-house personnel or production company. For most Amazon brands and private label sellers, the best course of action is to invest in professional-grade video production.
You want to have your brand and its products represented at the highest possible level, and an investment in professional video production will pay for itself with increased sales over time.
If you have any questions regarding Amazon product videos, then we are happy to help answer them.
And if you are already looking for a videographer, Splento can connect you with the perfect local professionals and ensure the high quality of the product video you get.
No need to worry about retouching, resizing and other video files specs. Our Product Videographers are experienced shooting for Amazon and other ecommerce platforms, so you can be sure you get stunning product video according to the guidelines.
Feel free to get in touch with us today.
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