Global Delivery Platform
Boosts Sales with
PhotoReady
Visual Coverage
How a Leading Food Delivery Platform Achieved
+32% Sales Increase Through Generated Menu Visuals
The Challenge
A global delivery platform operating across 20 countries faced a critical visual content gap that was directly impacting revenue
The Visual Coverage Problem: Business Impact:
- 50% of restaurant listings had zero images or relied on generic stock photography
- Menu items without images had 40% lower conversion rates
- Restaurant partners were losing sales due to poor visual representation
- Customer engagement dropped significantly on text-only listings
- Reduced order conversion rates across the platform
- Lower average order values
- Declining restaurant partner satisfaction
- Competitive disadvantage in a crowded delivery market
The Solution:
PhotoReady AI-Powered Visual Strategy
- Hyper-realistic generated images for menu items lacking photos. Splento has proprietary technology that analyzes the digital footprint of partner restaurants and creates images that are almost identical to professional photoshoots and unique for each partner
- Professional visual standards are maintained across all listings
- Instant deployment without waiting for traditional photography
- Scalable solution across all 20 operating countries via API integration
The Results
Restaurants Previously Without Images:
+32% increase in sales after adding PhotoReady visuals
+14% increase in average order value
Restaurants Upgrading from Stock Photography:
+21% increase in sales with PhotoReady professional images
+15% increase in self-submitted photography as restaurants were inspired by PhotoReady quality
88% restaurant satisfaction with visual content quality
PhotoReady Advantages:
- Hyper-realistic images to grow conversions
- Consistent professional quality across all visuals
- Cost-effective scaling for large restaurant networks
- No traditional photography constraints
ROI Analysis
Revenue Impact:
Average 27% sales increase per participating restaurant
Cost Efficiency:
Cost reduction: 89% average savings compared to traditional photography
Week 1: PhotoReady deployment for 500 restaurants
Week 2-3: Rollout to 2,000+ restaurant partners
Month 2: API integration, full coverage across all 20 countries
Month 3: Integration with self-service photography submission
This case study represents real implementation results. Individual outcomes may vary based on platform size, market conditions, and implementation approach.