Unicorns Unite 100 unicorn founders back Firstminute Capital


With Splento being a startup company, all of us here understand that working in the startup environment can be challenging – yet incredibly rewarding.

We like to keep an eye on what is going on in the marketplace, and we love celebrating startup success – whether that be ours or someone else’s.

In this case, it happens to be someone else achieving a significant milestone, and we couldn’t be happier for them! So congratulations to Firstminute Capital – we wish you every success in the coming months and years. We report on this here, as we believe that reading success stories can encourage others to press through if they are finding things particularly challenging at the moment.

Here is Firstminute Capital’s success story.

Firstminute Capital
Firstminute Capital has announced, impressively, that it has become the first venture fund to raise funding by more than 100 founders of unicorn companies.
Firstminute was founded in 2016 by Brent Hoberman CBE, (who also founded startups lastminute.com and made.com,) alongside Spencer Crawley. Firstminute is headquartered in London and has a team of 18 based across London, Stockholm, and Berlin, and now is looking to open an office in LA in 2022. Despite its London HQ, Firstminute has been backed by global tech leaders, which speaks to the huge potential and growth of European startups.

By the start of June this year (2021) they had successfully closed out their second round of seeding, raising $160m. This second round has attracted multiple business founders of companies valued at $10bn or more – there are 22 of them in all.

Firstminute has managed an impressive feat – in total, they have attracted investments from 100 unicorn founders from across the globe, giving it £211mn in assets under management, thanks to investors from founders of companies such as Farfetch, Babylon, and Checkout.com.

It was not so long ago that FirstMinute co-founder Brent Hoberman commented that ‘…it’s fantastic to enable so many global serial entrepreneurs to give their experience to the next generation: we have over 70 unicorn founders joining us on this journey so far, and more to come as we approach final close. Seed venture investing is attracting ever higher quality backers which will help more founders succeed.’

The 100 unicorn founders backing Firstminute Capital coincides with huge investments in European startups. A record $41bn was invested in 2020, compared to $27bn in 2018. The past year has been revolutionary for European startups, with German grocery delivery platform Gorillas breaking the record for the fastest European startup to reach unicorn status.

Funding is on the rise generally – Europe, in 2020 saw a record $41bn invested – as opposed to only $27bn just two years previously. 2021 has begun at double the investment amounts of last year in Q1.


Who is investing?

So, who is investing? Firstminute says half of the current portfolio companies are headquartered in the U.K., and the remaining half is shared between continental Europe and North America. Two-thirds of the portfolio businesses are B2B and one-third is B2C. 


The investors

The following are founders and/or executives of companies that have joined the fund.


Unicorn startups


LPs: Founders of $10 billion+ companies

Palantir Technologies, Joe Lonsdale

Palantir Technologies is a public American software company that specializes in big data analytics.

Zalando, Robert Gentz

Zalando is a German multinational E-commerce company based that offers fashion and lifestyle products to customers in 17 European markets

Wayfair, Niraj Shah

Wayfair Inc. is an American e-commerce company that sells furniture and home goods.

Ocado, Tim Steiner

Ocado Group is a publicly-traded company that develops software, robotics, and automation systems for online retailers.

Check Point, Marius Nacht

Check Point is an American-Israeli multinational provider of software and combined hardware and software products for IT security, including network security, endpoint security, cloud security, mobile security, data security, and security management.

MongoDB, Kevin Ryan

MongoDB is a source-available cross-platform document-oriented database program

Supercell, Ilkka Paananen

Supercell Oy is a Finnish mobile game development company based in Helsinki, Finland. 

Adyen, Pieter van der Does

Adyen is a Dutch payment company that allows businesses to accept e-commerce, mobile, and point-of-sale payments

Autonomy, Michael Lynch

HP Autonomy, previously Autonomy Corporation PLC, was an enterprise software company that was merged with Micro Focus in 2017.

Airtel, Sunil Mital

Bharti Airtel Limited, also known as Airtel, is an Indian multinational telecommunications services company based in New Delhi, India.

Unicorn business

LPs: Founders of $1 billion+ companies

Rappi, Sebastian Mejia

Rappi is a Colombian multi-vertical company headquartered in Bogotá, Colombia. It was founded in 2015 and has been defined as the Latin American SuperApp and one of the fastest-growing companies in the region. The app allows users to make purchases online and to withdraw cash from ATMs.

MuleSoft, Ross Mason

MuleSoft, LLC. is a software company headquartered in San Francisco, California, that provides integration software for connecting applications, data, and devices.

Trulia, Pete Flint

Trulia is an American online real estate marketplace that is a subsidiary of Zillow. It facilitates buyers and renters to find homes across America through recommendations.

Globant, Martin Migoya

Globant is an IT and Software Development company operating in Argentina, Colombia, Uruguay, the United Kingdom, Brazil, the United States, Peru, India, Mexico, Chile, Spain, Romania, and Belarus. The company is the first player delivering engineering, innovation, and design, at scale.

PartyGaming, Vikrant Bhargava

PartyGaming is an online gaming company that offers a suite of online games, such as online poker, casino, bingo, and sports betting.

Jazztel, Martin Varsavsky

Jazztel is a Spanish telecommunications company that offers triple-play services.

Fon, Martin Varsavsky

Fon Wireless Ltd. is a company incorporated and registered in the United Kingdom that provides wireless services.

Eolia, Martin Varsavsky

Eolia Renovables is one of the leading European operators in clean energy generation with the first half of 09 EBITDA of $64 million.

OLX, Fabrice Grinda

OnLine eXchange (also known as OLX Group) is an online marketplace for buying and selling services and goods such as electronics, fashion items, furniture, household goods, cars, and bikes. The company is headquartered in Amsterdam, Netherlands.

Toast, Steve Fredette

Toast, Inc. is a cloud-based restaurant software company based in Boston, Massachusetts. The company provides restaurant management and a point of sale system built on the Android operating system.

Chromatis, Rafi Gidron

Chromatis Networks designs metropolitan area switching systems.

Moneysupermarket, Simon Nixon

Moneysupermarket.com Group PLC is a British price comparison website-based business specialising in financial services.

XING, Lars Hinrichs

XING is the German equivalent of LinkedIn and used by over 16 million people in Germany, Austria, and Switzerland.

Kahoot, Johan Brand

Kahoot! is a game-based learning platform, used as educational technology in schools and other educational institutions.

Huda Kattan (Huda Beauty)

Huda Beauty is a cosmetics line launched in 2013 by American businesswoman and makeup artist, Huda Kattan.

Matchesfashion, Tom Chapman, and Ruth Chapman

MatchesFashion.com is a London-based clothing retailer. The business operates online and via three stores in London.

Graphcore, Nigel Toon

Graphcore is a British semiconductor company that develops accelerators for AI and machine learning.



OnePlus, Carl Pei

OnePlus Technology (Shenzhen)Co., Ltd. is a Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong province. The company is best known for its smartphones

Hepsiburada, Hanzade Dogan

Hepsiburada leads the development of the online shopping industry with our marketplace model that brings together tens of thousands of SMEs, with the region’s largest Intelligent Operation Centre, where they focus on technological innovations.

Skyscanner, Barry Smith

Skyscanner is a metasearch engine and travel agency based in Edinburgh, Scotland.

Carphone Warehouse, Sir Charles Dunstone

The Carphone Warehouse Ltd. is a mobile phone retailer based in London, United Kingdom.

HelloFresh, Hamish Shephard

HelloFresh SE is a German publicly traded meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States.

Payback, Alexander Rittweger

Payback is a loyalty program and marketing platform for customers of retail businesses.

Marketshare, Ben Fowler

MarketShare is an advanced analytics company that helps businesses grow efficiently by uncovering which actions drive results.

King.com, Riccardo Zacconi

King.com Limited is a video game developer based in St. Julian’s, Malta that specialises in social games.

BlaBlaCar, Frédéric Mazzella, Nicolas Brusson, Francis Nappez

BlaBlaCar is a French online marketplace for carpooling. Its website and mobile apps connect drivers and passengers who are willing to travel together to split the cost of their journey.

Qunar, Fritz Demopoulos, Douglas Khoo, Zhuang Chenchao

Qunar is a Chinese-language online travel information provider and mainland search engine for web-based and mobile users.

Net-a-Porter, Natalie Massenet

Net-a-porter.com is an online luxury fashion retailer based in London, UK.

Fox Kids Europe

Fox Kids Europe Fox Kids is a former children’s programming block.

Webhelp, Frédéric Jousset, Olivier Duha

Webhelp is a multinational business process outsourcing and consultancy company headquartered in Paris, France.

Betfair, Edward Wray, Andrew Black

Betfair is an online gambling company that operates the world’s largest online betting exchange.

Datamonitor, Mike Danson

Datamonitor is an international company providing market intelligence, data analysis, and opinion via a worldwide network of in-house analysts.

Tradex Technologies, Daniel Aegerter

Tradex Technologies Inc. was a developer of Java-based B2B e-commerce software.

Zoopla, Alex Chesterman, Simon Kain

ZPG Ltd. is a British real estate company based in London, England, owned by Silver Lake Partners.



Interested in investing in new tech startups? The new Splento App is about to blow up. 

Splento App is the new app designed for organisations that cater to both children and parents, as users can store and share photos efficiently, safely, and securely. We predict it will disrupt the photo-sharing space because of the ingenuity of the technology making the app so effective and easy to use. 

For those interested in investing early, contact the CEO of Splento, Roman Grigoriev.

Splento App, at this early stage, is growing faster than other social media such as Facebook, Twitter, and Slack. Currently, it is seeing a remarkable 50% weekly growth.


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