Successful branding is the key to creating loyal customers and outdoing competitors and for any business to become successful, it requires creative thinking to connect with its customers.
Photography is one element that can be used for successful branding. A company can use photography to create unique concepts that are provoking, engaging and visually appealing. Additionally, photography can visually communicate your business professionalism and personality.
So read on below and discover 8 ways photography can help you build a successful brand.
Your customers and their needs are always changing, but we have seen this happen faster in 2020 than at any previous time.
Splento has produced a free report on brand engagement, explaining what you can do to re-engage your customers in this post-pandemic world.
It’s completely free and is downloadable by clicking below:
1. Photography Captures Your Business Visual Identity
Everyone loves looking at appealing images when choosing a product. An authentic, visible photograph helps to brand the company in the hearts and minds of the consumers, thus helping them to process the product information. It also demonstrates a personal side of the business that connects with the consumers.
Using professional images to represent your business visually with the tone, colours, sets and props that include your team, products, space, and process, captures your business unique elements. Well-crafted, consistent photos build it’s identity. This also helps to demonstrate the business authenticity, differentiating you from your competitors.
The images you use to brand your business should have a unique, consistent visual style to enable potential customers to understand the story behind your product or services.
2. Photography makes your business branding more relatable
A buying mindset by the consumers is more influenced by photos. With most consumers buying products with images that connect with the face and the team behind the company. Having potential clients have a glimpse of your business process, the people working on the products and imagining themselves being part of that journey increases the chances of them becoming loyal clients.
Business photos that have humans in them will take your services and products from being unattainable to something tangible, desirable and achievable.
3. It increases branding consistency
Consistency enables a business to withstand competition and become successful, and you can create one through photography. Photography enables potential clients to become well connected with your products, building trust and loyalty. Your website and product images should be creative to capture the attention of the consumers.
Use the same colours and fonts on every page, on social media and other marketing materials to retain consistency. When finding an event venue to take photographs, ensure it is an environment that will retain your brand consistency.
4. Photography captures the Business First Impression
Within 50 milliseconds, potential customers will form an impression about your business products and services. Thus, every business image should catch people’s attention and leave an everlasting impression in their minds and heart.
For example, your business logo portrays the face of your business since it appears on marketing materials, invoices, social media, business cards and websites. A logo with images should capture the uniqueness and personality of your business while retaining its aesthetics, high-quality, attention to details and consistency. About 82% of US consumers believe in buying their products from a brand they trust. Create that trust through a well-presented photography branding that captures potential customer’s attention instantly.
5. Photography Increases Engagement
Visual content captures the interest of consumers faster than text-only content. Videos, photos, infographics, and illustrations easily communicate the business brand story. High-quality images receive lots of engagement from audiences on social media, increasing your brand recognition and leading to a successful business. Pictures draw the eye, increasing the chances of people interacting and absorbing your ideas through your visual storytelling.
Share images of your new products, social engagements and team by using features to draw attention to each post. Additionally, incorporating personality and humour into your images will ensure your content gets shared, thus increasing your engagement. Adding useful, fun and light-hearted humour to your pictures brings smiles to the viewer’s faces making your brand more favourable and creating a rapport with the potential clients.
6. Photography encourages exposure
Newspapers, magazines and other types of publications love working with professional photos. Using an attention-grabbing photo exposes your business brand recognition globally.
Through your website, you can strategically optimise your business brand through SEO elements like images. Optimised images through Google images may improve your overall search results and performance. Google images visually engage potential customers encouraging them to choose your brand over your competitors.
7. Photography Produces Customer Awareness
Photography ensures your customers get a visual insight of your products by creating an appeal that leads to buying. An authentic, high-quality and transparent photo design builds the credibility of your business, leading to consumers trusting your company.
Use images to elaborate more on the categories that educate your clients. Convey a clear message that explains the benefits of your services and products. Have branded photos that showcase how your products and services will solve their problems. Also, create customer awareness by engaging them in the process of making your products from the first to the last stage.
8. Photography inspires your Audience
The photography used to brand your business should have the ability to inspire consumers. It needs to be authentic, professional and easily recognisable to solve consumer’s problems. Customers hire you to add value to their life, and your business should encourage them to work and live beautifully.
Photography is one of the most profound media to pass a message and tell a story about your business and product. Building a recognisable and robust brand by presenting professional photographs, communicates to your customers about your business. Lastly, being proud of your visual presentation gives you a unique opportunity to know your product’s worth, set your pricing and succeed. Let your photographs tell your story.