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5 reasons your trade show needs a professional event photographer The importance of event photography

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Feel like you have finished your event planning for your trade show but do not have an event photographer booked? Think again! 

You are limiting the outreach potential of your event by not having great quality event photos to use in your marketing strategy afterwards. It would almost be wasteful to otherwise put so much effort into your trade show and not have a wealth of creative and attractive event photos at the end. 

Read on for 5 more reasons why it’s important to hire an event photographer for your trade show: 

    • Great Quality Event Photos 
    • Keeps You Concentrated on Running Your Trade Show
    • Good Quality Photos Help Advertise Further Events 
    • Show the Success of Your Event to a Wider Audience 
    • Professional Event Photographers Capture Your Whole Trade Show 

 

Event photographer for trade shows

 

Why You Should Hire an Event Photographer for Trade Shows

1. Great Quality Event Photos 

Professional event photographers are going to be the best equipped to provide high-quality photographs of your trade show event – in terms of both experience and equipment.

Due to the vastness of trade show venues, getting the lighting right is a skill that only the most experienced event photographers will be able to provide.

Event photographers also have the best camera equipment at their disposal to provide you with top-class photos of your trade show event.

2. Keeps You Concentrated on Running Your Trade Show

Running a trade show is a hectic business without having to worry about delegating photo-taking opportunities between yourself and your team. By hiring a professional event photographer for your trade show event for you, you not only get better quality photos, but you and your team will have one less thing to keep tabs on during the big day. That is more time you have saved to network and promote your business and see real results from your event.

3. Good Quality Photos Help Advertise Further Events 

Professional event photographers have the experience and knowledge of trade shows to anticipate great candid photos and really show your event in the best possible light. If you have great quality photos from your event photographer showing off your event, then you can post these to your social media outlets and people are going to be tempted to attend your next big trade show. You are also likely to elicit intrigue in more potential clients if your trade show looks visibly exciting. With the right professional trade show photographers, you can even get images live during the event to post on your social media channels, enhancing your live coverage and integrating attendees into the day-by-day posts you and your team are making.

 

Event Photographers

 

4. Show the Success of Your Event to a Wider Audience 

Not only can you share the success of your trade show through event photographs posted on social media to potential clients, but you can also share the experience through this medium with your colleagues as well as your valued regular clients that could not make your trade show on this occasion. 

5. Professional Event Photographers Capture Your Whole Trade Show 

A professional event photographer can tell the whole story of your trade show event – they can create a narrative through their photography. From the set-up of your exhibition and the venue setting before the attendees have arrived, to photographs of talks, customer interactions and product demonstrations, you can have it all captured by a professional event photographer. If your team were tasked with taking photographs of your trade show it is unlikely that they would have the time and resources to capture every crucial moment of your trade show and therefore there would be important (and potentially damaging) gaps in the narrative of your event.

 


Looking for an event photographer for your trade show?

For great quality event photos at a cost-effective price check out Splento’s event photography package.

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