Marketing is not just about advertising and selling your product or service, it is about the complete customer relationship and their whole journey and experience of your company and brand.
With the massive shifts in technology and circumstances in recent years, some amazing and exciting new marketing opportunities have been opened up.
Here are 25 startups that are contributing to the continually developing arena of marketing – they are all worth a look.
Ahrefs
Ahrefs is an online SEO tool suite for marketing professionals, powered by industry-leading data. Ahrefs crawls the web, stores data and makes it easily accessible for users. The data can be used to aid keyword research, link building, content marketing and SEO strategies.
2010 – Central Region, Singapore
Dmitry Gerasimenko
Total funding: n/k
Web: https://ahrefs.com/
Artlist
Artlist is a creative technology startup that offers content creators over 880K royalty-free high-quality digital assets and video editing software. Artlist achieves its mission of helping people tell stories through media with its various royalty-free platforms.
2016 – Tel Aviv, Israel
Assaf Ayalon, Eyal Raz, Ira Belsky, Itzik Elbaz
Total funding: $48m
Web: https://artlist.io/
Aspire
Aspire is the influencer marketing platform that is empowering eCommerce brands to build and cultivate influential communities. Aspire is the platform where Aspire is the influencer marketing platform where an eCommerce brand builds and cultivates its community of influencers, ambassadors, affiliates, and customers. The platform also allows brands to monitor campaigns over time.
2013 – San Francisco Bay Area, USA
Anand Kishore, Eric Lam, Shuhan Bao, Suhaas Prasad
Total funding: $27.3m
Web: https://aspire.io/
Attest
Attest is a consumer research platform that delivers consumer data that drive predictable and repeatable growth to businesses. Attest enables businesses to learn, measure, and grow across marketing, product, brand, innovation, competition, and pricing by connecting them with millions of consumers across 45 countries.
2015 – London, UK
Jeremy King, Tony Hunter
Total funding: $95.1m
Brandbassador
Brandbassador enables ambassadors to engage with brands to earn money and rewards and enables brands to scale their communities with an unlimited number of ambassadors and gain loyal fans for their brand. The software also enables users to automate manual tasks like making payments.
2017 – London, UK
Ole Fjelberg, Thomas Adams
Total funding: n/k
ClickFunnels
ClickFunnels is the platform that makes it simple for any entrepreneur to build their own marketing funnels in minutes. Using ClickFunnels, businesses can properly equip their website to generate more leads by wireframing their website with the sales funnels in mind.
2013 – Eagle, Idaho, USA
Russell Brunson, Todd Dickerson
Total funding: $1m
Contentful
Contentful offers a headless content management system that helps organizations deliver content across channels. The content marketing platform allows businesses to plan, create, publish and scale their content marketing. It also offers greater speed and scale than traditional CMS solutions.
2013 – Berlin, Germany
Paolo Negri, Sascha Konietzke
Total funding: $349.6m
Designrr
Designrr is a web app to enable users to create ebooks out of other existing content, such as web videos, blogs, pdfs, and podcast transcripts. This web tool cleverly neglects all clutter like sidebars, social icons, and adverts to extract text from the content to produce a lead magnet for users.
Flodesk
Flodesk is the email marketing software that is designed to make email marketing accessible to everyone. Unlike other email marketing services, Flodesk prioritises the design aspect of emails over funnels or marketing automation. Flodesk is a fast-growing MarTech startup.
2018 – San Francisco, USA
Martha Bitar, Rebecca Shostak, Trong Dong
Total funding: n/k
Web: https://flodesk.com/
Glassbox
Glassbox develops an analytics platform designed to automatically record, index, and analyse digital interactions. Glassbox leverages big data, behavioural analytics, and record-replay capabilities to see what and why their online and mobile customers are doing. Glassbox informs and facilitates action based on those insights that can lead to enhanced customer experience.
2010 – London, UK
Hanan Blumstein, Yaron Gueta, Yoav Schreiber
Total funding: $70.5m
GWI
GWI provides consumer insight across 46 countries to leading brands, communication agencies and media organizations. Using a combination of survey data and analytics, GWI provides clients with in-depth insights into their target audience’s behaviours, attitudes, and interests.
Heepsy
Heepsy is an influencer marketing platform that connects agencies and brands with influencers. Using Heepsy, businesses can discover and connect with Instagram influencers for their campaigns and search for influencers based on campaign theme, location, followers, engagement rate, and other factors.
Later
Later is the leading visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. Designed with the belief that the visual aspect is the most important part of the social media experience, Later helps users to visually plan and schedule their photo and video content. The platform’s features focus on visual scheduling, media management, marketing and analytics.
2014 – Vancouver, Canada
Cindy Chen, Ian MacKinnon, Matt Smith, Roger Patterson
Total funding: $1.3m
LoopMe
LoopMe is all about closing the loop on advertising. The MarTech startup is focused on brand advertising, using AI, attribution, and analytics to optimise media delivery, and create measurable, incremental uplift against sales and other marketing goals.
2012 – London, UK
Marco Van de Bergh, Stephen Upstone
Total funding: $32.2m
Web: https://loopme.com/
ManyChat
ManyChat helps businesses do marketing, sales and support through Facebook Messenger. By using ManyChat, businesses can create a chatbot in 5 minutes without coding. ManyChat has become the leader of the messenger marketing space by powering over 100,000 bots on Facebook Messenger, helping companies to grow their audiences.
2015 – San Francisco Bay Area, USA
Mikael Yang
Total funding: $23.1m
Podbean
Podbean is a podcast service provider made to let users start podcasting with little-to-no technical knowledge. This web-based platform also allows users to publish, manage and promote podcasts in a few clicks, allowing podcasters to easily distribute their podcasts to apps and blogs.
Qubit
Qubit specializes in personalisation at scale for e-commerce companies. Qubit helps eCommerce companies transform the way they understand and influence their customers by using deep learning technology, customer data and segmentation capabilities. In turn, companies can increase their revenue, build loyalty and improve marketing efficiency.
2010 – London, England, UK
Daniel Shellard, Emre Baran, Graham Cooke, Ian McCaig
Total funding: $74.9m
RankMath
RankMath calls themselves ‘the Swiss Army knife of SEO tools for WordPress.’ Their tool gives you complete control over your entire website’s on-page SEO. They have a free plugin and a premium version that provides keyword rank tracking, Schema features and support.
Sendinblue
Sendinblue is a developer of a cloud-based digital marketing platform used to build strong customer relationships. The platform spans the entire workflow, from the creation of a newsletter to analysis and reporting tools. This enables its clients to build strong customer relationships through digital marketing campaigns, transactional messaging, and marketing automation.
2006 – Paris, Ile-de-France, France
Armand Thiberge, Kapil Sharma
Total funding: $197.7m
Substack
Substack is a subscription-based newsletter publishing platform for independent writers. Substack is quickly becoming a serious contender in the MarTech space with its features that allow stories to find large audiences outside the paywalls, and design templates so that publishers can create optimal reading experiences.
2017 – San Francisco, USA
Christopher Best, Hamish McKenzie, Jairaj Sethi
Total funding: $82.4m
SuperAwesome
SuperAwesome is “the largest kids’ digital marketing platform in the world”. SuperAwesome’s technology powers the children’s digital media ecosystem. SuperAwesome’s products are used by hundreds of kids content companies and brands to provide child-friendly (COPPA/GDPR compliant) digital functionality, including kid-safe advertising and monetisation.
2013 – London, England, UK
Dylan Collins, Joshua Wohle, Lee Veitch, Tom Impallomeni
Total funding: $58m
Upfluence
Upfluence is a smarter influencer marketing platform that helps brands and agencies scale influencer marketing worldwide. This influencer-oriented SaaS platform manages and monitors campaigns, and analyses campaign KPIs.
2013 – Greater New York Area, USA
Alexis Montagne, Kevin Creusy, Vivien Garnès, Yann Metz
Total funding: $3.9m
Visme
Visme is an all-in-one Visual Communication tool for creating visual graphics. These include infographics, reports, social graphics and ads. Visme has over 3.2 million users in over 100 countries, by a range of businesses.
YOOBIC
YOOBIC enables companies with a deskless workforce in retail, hospitality, manufacturing, warehousing, construction and more to empower their employees through digitally optimized communication, training and process management. In regards to retail, Yoobic allows sellers to maximise the impact of their stores to drive interest.
2014 – London, UK
Fabrice Haiat, Gilles Haiat, Thierry Haiat
Total funding: $80.3m
Yoyo Wallet
Yoyo Wallet is a mobile payment, loyalty and marketing platform. Yoyo Wallet enables its users to pay for their goods with their smartphones. This also enables a marketing platform for retailers through in-store customer engagement. Users receive offers for loyalty programmes and rewards based on buying patterns.
2013 – London, UK
Alain Falys, Daniel Maurice-Vallerey, Dave Nicholson, Michael Rolph
Total funding: $60.3m
This is a list of startups that are striving to change the face of marketing.
Splento changes the life of people in startups – by creating visual content, tools and resources to aid marketing, attract new clients, highlight USPs, promote other advantages and much more…
As part of that role, here is our free webinar on video content and how it can help your insurance business – today.
For all your visual content you can record your videos yourself, or if you prefer – contact Splento for help.
We are experts in visual content – we make videos that make your business grow.
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Data source: crunchbase.com
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