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The benefits of property videos for estate agents in 2021 New year, new property sales strategy

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In the past, many people have straight-up refused a virtual tour of a property as opposed to an in-person viewing. There’s no denying that the sweet comfort of our homes have caught on as the pandemic forced us to stay in. 

The world has adopted a more virtual lifestyle in the past year, so many realtors are now using virtual tours for their clients while others are still stuck on bus bench advertisements and poor quality listings on websites.

Whether the pandemic dies out soon or not, those left behind must now prepare for a smooth transition from the real world into the digital world. When you’re making your real estate game plan for the year 2021, do not ignore the significant role that property videos will play in your sales numbers. 

 

Top benefits of using property videos

 

Save time and effort

No matter who you are or what you do, in today’s world everyone finds themselves in a time crunch. The phrase ‘time is money’ has never been truer than it is today. By using property tour videos, realtors can save themselves the effort of showing the house multiple times to uninterested buyers. This way you can attract – and focus your effort on – leads who have seen the house, virtually liked it, and are genuinely interested in buying it. 

The same time saving principle applies to buyers as well, as they don’t have to spend time and money travelling to a property, only to be disappointed. Property tour videos act as a welcome filtering process for buyers. 

 

Larger customer base

The drawback of traditional property viewings is that it mostly attracts a local customer base. Most people won’t travel across the country just to see a house they could possibly buy in the future. However, by offering the world a virtual tour of the property through videos online, the whole world can check out the property and then travel down to see it only if they really like it.  

 

Highlight best amenities

The best part of using video for property tours is that you get to control what your customers see and how they see it. You can use this to your advantage by focusing on the best amenities while drawing focus from the displeasing features. 

Be sure to avoid misleading your buyers, as this is bound to come out in an actual viewing. Simply highlight the best features in a subtle, realistic manner, and allow these features to speak for themselves.

 

Convey emotional value

A good property video doesn’t just show the features of a property but tells a story about the house. The real estate agent can stage and capture shots of the house that gives the buyer a sense of what it’s like to actually live there. 

Use voice-over or add audio to add more sentimental value to the property. Nobody wants to buy property; everybody wants to buy a home. 

 

24/7 access to the property

The convenience of property video tours cannot be exaggerated. Do you work 12 hours a day? No problem. You can’t travel to another town for a viewing? No problem. You have a weird superstition about seeing houses only at 2 in the morning? Not a problem (at least on the real estate front). 

Property videos are accessible 24/7 to potential buyers and can also be watched over and over again. Watch it twice, thrice, or even 208 times if it helps make you make your decision. 

 


Property videos are the next best option to a real-life visit and – given the current scenario – probably the best option right now. Don’t start 2021 with a 2020 mindset. Adapt to this new sales technique next year if you want to stand out from your competition and sell more property. 

If you’re on board with property tour videos but don’t know how to start, Splento will be happy to help you out. Pick up the phone and call us, and that’s all you’ll have to do before your property sales skyrocket. 

Take a look here to see more great property videos or to try one for yourself.

 

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