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Recommended Resources: Lead Generation and Marketing SEO to Sales and everything in-between

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Books (grouped by subject)


Content:

Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Joseph Sugarman

The ultimate guide to writing powerful advertising and marketing

How my blog got 1m visits

How My Blog Got 1 Million Visits in 7 Months

Patric Morgan

A practical and straightforward guide to increasing traffic to your blog in your spare time

One Hour Content Plan

One Hour Content Plan

Meera Kothand

The Solopreneur’s guide to a year’s worth of blog post ideas in 60 minutes

The profitable content system

The Profitable Content System

Meera Kothand

The Entrepreneur’s guide to creating wildly profitable content without burnout

The Ultimate Guide to content marketing

The Ultimate Guide to Content Marketing and Digital PR

Luke Nicholson

How to get free attention for your business and turbocharge your ranking

Words that change minds

Words That Change Minds

Shelle Rose Charvet

The 14 patterns for mastering the language of influence

Write blog posts readers love

Write Blog Posts Readers Love

Henri Junttila

Secrets of a successful blogger


Digital Marketing:

Build your digital marketing strategy

Build Your Digital Marketing Strategy

Steve Brennan

The mindsets and methods of businesses that dominate their sectors online

Internet marketing fundamentals

Internet Marketing Fundamentals

Jamal Abukou

Setting up your first business website, using words that sell, online traffic generation


Email Marketing:

300 email marketing tips

300 Email Marketing Tips

Meera Kothand

Crucial advice, strategies & ideas to turn subscribers into buyers

Email marketing demystified

Email Marketing Demystified

Matthew Paulson

Build a massive mailing list, write copy that converts, and generate more sales

Email persuasion

Email Persuasion

Ian Brodie

Captivate and engage your audience, build authority and generate more sales

row your business with cold emails

Grow Your Business with Cold Emails

Jeremy Chatelaine

Everything you need to know about cold emails to get an avalanche of responses

The champions guide to outreach marketing

The Champion’s Guide to Outreach Marketing

LeadFuze.com

The last book on outreach marketing you’ll ever need


Marketing:

The 1-page marketing plan

The 1-Page Marketing Plan

Allan Dib

Get new customers, make more money, and stand out from the crowd

Hooked

Hooked

Nir Eyal

How to build habit-forming products

Epic Content Marketing

Epic Content Marketing

Joe Pulizzi

How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Shoe Dog

Shoe Dog

Phil Knight

A memoir by the creator of Nike

Thinking Fast and Slow

Thinking, Fast and Slow

Daniel Kahneman

The renowned psychologist takes us on a groundbreaking tour of the mind

The Tipping Point

The Tipping Point

Malcolm Gladwell

How little things can make a big difference

Wikipedia as a marketing tool

Wikipedia as a Marketing Tool

Mike Wood

How to reap the marketing benefits of Wikipedia


Public Relations:

Your press release

Your Press Release is Breaking My Heart

Janet Murray

A totally unconventional guide to selling your story in the media


Search Engine Optimisation:

3 months to No 1

3 Months to No.1

Will Coombe

The ‘no-nonsense’ SEO playbook for getting your website found on Google

How to get to the top of Google

How to Get to the Top of Google

Tim Cameron-Kitchen

The plain English guide to SEO

Mastering in-house SEO

Mastering In-House SEO

Simon Schnieders

Bleeding edge strategies and tactics from leading in-house experts

Winning the zero moment of truth

Winning the Zero Moment of Truth

Jim Lecinski

How to get ahead at this critical new marketing moment

ZMOT Heatmaps

ZMOT Heat Maps by Industry

Think with Google

Heat maps of 5,000 shoppers, broken down for you by category


Social Media

500 social media marketing tips

500 Social Media Marketing Tips

Andrew Macarthy

Essential advice, hints and strategy for business

Linked Inbound

Linked Inbound

Sam Rathling

8 social selling strategies to generate leads from LinkedIn

Social media marketing for business 2020

Social Media Marketing for Business 2020

Chandler Miller

Accelerate now with the ultimate workbook for success strategies


Blogs

Hubspot

Hubspot

Marketing, sales and service software

Think with Google

Think with Google

Take your marketing further with Google

Neil Patel

Neil Patel

SEO made simple

SEJ

Search Engine Journal

Educating and empowering the SEO community


Films / TV Series

Century of the Self

The Century of the Self

A documentary about the rise of psychoanalysis as a powerful means of persuasion for both governments and corporations

The Founder

The Founder

The story of salesman Ray Kroc, who turned two brothers’ innovative fast food McDonald’s eatery into the biggest restaurant business in the world

Glengarry Glen Ross

Glengarry Glen Ross

A film about the the tribulations of real estate sales. A how-to (and how-not-to) guide to the sales process

The greatest movie ever sold

The Greatest Movie Ever Sold

A documentary about branding, advertising and product placement that is financed entirely by brands, advertising and product placement

Jiro dreams of sushi

Jiro Dreams of Sushi

A documentary about 85-year-old sushi master Jiro Ono,  who created the world’s #1 sushi restaurent, by being obsessed with creating the perfect customer experience

Moneyball

Moneyball

A baseball manager attempts to assemble a team on a lean budget by employing computer-generated analysis to acquire new players

Spinning Boris

Spinning Boris

American election marketers are hired to help Russian President Boris Yeltsin win re-election when his approval rating is down to single digits

Thank you for Smoking

Thank You for Smoking

The machinations of Big Tobacco’s chief spokesman, Nick Naylor, who spins on behalf of cigarettes

Wag the Dog

Wag the Dog

Shortly before an election, a spin-doctor and a Hollywood producer join efforts to fabricate a war in order to cover up a Presidential sex scandal


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This post is one of a series of articles published in support of Splento’s Ready for Work (R4W) programme. This was initially a successful four-week programme run in July 2020.

As of September 2020, R4W v2.0 – a six-month full training and work experience programme – has been created and submitted to the UK DWP for approval to be a part of the UK Government Kickstart Scheme. Further announcements will follow once approval has been granted. For more details, read The ultimate guide to the UK Kickstart Scheme.