Books (grouped by subject)
Content:
Joseph Sugarman
The ultimate guide to writing powerful advertising and marketing
Patric Morgan
A practical and straightforward guide to increasing traffic to your blog in your spare time
Meera Kothand
The Solopreneur’s guide to a year’s worth of blog post ideas in 60 minutes
Meera Kothand
The Entrepreneur’s guide to creating wildly profitable content without burnout
Luke Nicholson
How to get free attention for your business and turbocharge your ranking
Digital Marketing:
Steve Brennan
The mindsets and methods of businesses that dominate their sectors online
Jamal Abukou
Setting up your first business website, using words that sell, online traffic generation
Email Marketing:
Meera Kothand
Crucial advice, strategies & ideas to turn subscribers into buyers
Matthew Paulson
Build a massive mailing list, write copy that converts, and generate more sales
Ian Brodie
Captivate and engage your audience, build authority and generate more sales
Jeremy Chatelaine
Everything you need to know about cold emails to get an avalanche of responses
LeadFuze.com
The last book on outreach marketing you’ll ever need
Marketing:
Allan Dib
Get new customers, make more money, and stand out from the crowd
Joe Pulizzi
How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Daniel Kahneman
The renowned psychologist takes us on a groundbreaking tour of the mind
Public Relations:
Janet Murray
A totally unconventional guide to selling your story in the media
Search Engine Optimisation:
Will Coombe
The ‘no-nonsense’ SEO playbook for getting your website found on Google
Simon Schnieders
Bleeding edge strategies and tactics from leading in-house experts
Jim Lecinski
How to get ahead at this critical new marketing moment
Think with Google
Heat maps of 5,000 shoppers, broken down for you by category
Social Media
Chandler Miller
Accelerate now with the ultimate workbook for success strategies
Blogs
Marketing, sales and service software
Take your marketing further with Google
SEO made simple
Educating and empowering the SEO community
Films / TV Series
A documentary about the rise of psychoanalysis as a powerful means of persuasion for both governments and corporations
The story of salesman Ray Kroc, who turned two brothers’ innovative fast food McDonald’s eatery into the biggest restaurant business in the world
A film about the the tribulations of real estate sales. A how-to (and how-not-to) guide to the sales process
A documentary about branding, advertising and product placement that is financed entirely by brands, advertising and product placement
A documentary about 85-year-old sushi master Jiro Ono, who created the world’s #1 sushi restaurent, by being obsessed with creating the perfect customer experience
A baseball manager attempts to assemble a team on a lean budget by employing computer-generated analysis to acquire new players
American election marketers are hired to help Russian President Boris Yeltsin win re-election when his approval rating is down to single digits
The machinations of Big Tobacco’s chief spokesman, Nick Naylor, who spins on behalf of cigarettes
Shortly before an election, a spin-doctor and a Hollywood producer join efforts to fabricate a war in order to cover up a Presidential sex scandal
This post is one of a series of articles published in support of Splento’s Ready for Work (R4W) programme. This was initially a successful four-week programme run in July 2020.
As of September 2020, R4W v2.0 – a six-month full training and work experience programme – has been created and submitted to the UK DWP for approval to be a part of the UK Government Kickstart Scheme. Further announcements will follow once approval has been granted. For more details, read The ultimate guide to the UK Kickstart Scheme.
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