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Recommended Resources: Customer Development Strategies for creating and developing your business

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Books

Built to Sell

Built to Sell

John Warrillow

Creating a business that can thrive without you

Entrepreneurs Guide

The Entrepreneur’s Guide to Customer Development

Brant Cooper

A ‘cheat sheet’ to The Four Steps to the Epiphany

The Four Steps

The Four Steps to the Epiphany

Steve Blank

Successful strategies for products that win

The Jobs to be Done

The Jobs to be Done Playbook

Jim Kalbach

Align your markets, Organisations and Strategy around customer needs

Lean Customer Development

Lean Customer Development

Cindy Alvarez

Build products your customers will buy

The Lean Startup

The Lean Startup

Eric Ries

How constant innovation creates radically successful businesses

The Mom Test

The Mom Test

Rob Fitzpatrick

How to talk to customers and learn if your business is a good idea when everyone is lying to you

Testing Business Ideas
Testing Business Ideas

David J Bland

A field guide for rapid experimentation


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This post is one of a series of articles published in support of Splento’s Ready for Work (R4W) programme. This was initially a successful four-week programme run in July 2020.

As of September 2020, R4W v2.0 – a six-month full training and work experience programme – has been created and submitted to the UK DWP for approval to be a part of the UK Government Kickstart Scheme. Further announcements will follow once approval has been granted. For more details, read The ultimate guide to the UK Kickstart Scheme.