How to make the perfect promotional video for your company What makes a good business promo video?


You can have a stunning website and captivating social media pages but do you have a promotional video to actually initiate sales or promote your brand? A business promo video is a significant marketing tool that does exactly what it says – it promotes a marketing campaign or the product itself. 

Think of a promo video like a teaser to a movie you’ve been waiting for all year. It excites and grabs the attention of customers, and more importantly, creates a thrilling hype around it.  

Making a promo video isn’t just about displaying the product. It requires a more creative vision and imagination than a regular corporate video. We’re going to not only cover how to make a promotional video but how to make one that works its magic on your viewers. 


7 easy steps to create a promo video for your company

Step 1: Define your goal

Before you get started on your promo video, it’s a good idea to decide what you’d like to achieve with the video. Do you want to increase sales or build brand awareness? Inform customers or improve site traffic? Make sure you have a clear goal in mind so that you can align your ideas with your objectives.


Business promo video


Step 2: Decide a tone

Once you know why you’re creating a promo video you can set the tone and decide what you want your viewers to feel. Do you want to make them laugh or touch an emotional string? Depending on what you’re promoting, you can go for any kind of tone from dramatic to edgy. 


Step 3: Choose a visual style

The next step is to decide what your video will look like. Using real-life actors is one way to go but if you’re feeling experimental you can go with animation, whiteboard, live-action or stock videos. 

You don’t just have to settle on one visual style, you can use a combination of styles for your promo video as long as it brings together the message and tone you are trying to achieve. 


Step 4: Outline the production

If you still only have a vague idea of your promo video, then now is the time to start going into details. Plan out your video production and decide on a location, characters, audio and props. Try and figure out as much as possible before you get started on your shoot. 

The best way to do this is to write a detailed video brief. You can download a free video brief template from here, which asks a series of questions to help you develop your ideas and create a perfect shooting brief for a videographer.


Step 5: Write your script

Once you’ve ironed out the details, it’s time to write the script for your promo. Focus on emphasizing the key aspects you want viewers to take away from your video. 

Don’t get stuck with a drab script, even if it means outsourcing the content creation to a third party. Your script should resonate with your viewers, so consider wording it according to your target audience. 



Step 6: Bring your idea to life

Finally, we get to the actual creation of your promo video. Bring together a team of professionals to take your idea from conception to execution. Film your video as planned and once it’s out of post-production, it’s time to release it to the world.


Step 7: Promote your promo video 

Promoting a promotional video may sound ridiculous. Don’t overthink it, or you’ll get stuck in a loop of creating promo videos for your promo videos. But do get the word out – by posting the video on social media platforms, paid advertising or by email marketing. 



And there you have it – 7 simple steps that can help you create the perfect promo video. With a can-do business attitude, you can attempt to produce it yourself, or you can take the easier way out and hire Splento to do it for you. 


Contact Splento for further information on creating promo videos for all your corporate visual content needs. 


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