Virtual event technology has been expanding at a rapid rate over the past few years, and hybrid and virtual events are now highly favoured in the industry.
Event technologies can not only make the planning process for digital events easier, but they can also enhance your virtual event attendees’ experience of the virtual event.
From virtual event websites to live-streaming technology and event gamification, there are many ways in which virtual event technology is enhancing the virtual events scene.
This article will take you through virtual event technology trends to look out for in 2023.
Best Virtual Event Technology
Virtual event websites
Virtual event websites are the foundations of virtual event technology. Virtual event websites can direct your attendees to the online ‘venue’ of your digitally held event. Virtual events attract attendees that pay attention to your social media and email marketing and beyond.
Virtual event websites inform your attendees of the date and time of your virtual event and which online platform the event will be taking place on. It is important that there is a description of what people will get from the virtual event if they sign up. Virtual event websites are a great trend to watch out for because they can truly revolutionise your marketing strategy.
Live-streaming technology is the most useful technology for events offered on a hybrid basis – both online and in person. The key speeches at your event, seminars and performances can be broadcast to a digital audience via live-streaming technology.
As live-streaming technology is increasingly growing, the trends in the preferred platforms switch. Here are some of the top (for now) live-streaming platforms:
- YouTube Live
- Facebook Live
Alongside virtual event websites, event apps can add another interactive element to your digital event promotion. Your digital event app should be representative of your brand identity and have a clear list of why potential attendees should invest their time in your event.
Event-specific apps are a great event technology development because they can be used for so many different marketing purposes. It is clear that the event planning process will be complex and involve many steps, but this technology makes your marketing and promotion that bit simpler.
An event app can be used as a networking tool, to build greater knowledge of the event and offer live Q&As about the subject matter of the event.
Event gamification is an event technology that is currently enjoying its moment. Gamification of events is a great way to get your attendees fully engaged with the content of your event. Event gamification, if nothing else, is a great amount of fun!
Event gamification can take even place on event-specific apps. Event planners can create customised games including challenges, trivia, and other quizzes.
You can also use event gamification in a competitive sense and give your attendees corresponding points for how much trivia they get correctly.
Event registration technology
If you are hosting an event online then you will need to navigate digital event registration technology. You can add a registration to your event-specific website, or you can add the registration link to your existing business website. Event registration technology can help you to ensure that the registration and payment process is easy and reliable. The general format of an event registration form is access to attendee information, registering items, signing up for sessions, and lastly a payment process (if this applies).
Live translation services are important for virtual events. Having a physical interpreter in the room during a physical event has been commonplace activity for a long time, but now live translation tools are being used to interpret digital events. Having live translation as an option during virtual events makes them much more accessible to a wider audience and opens the event up to attendees who do not speak the language of the key speakers.
Digital floor plans
Virtual event technology also includes event planning software, one key example being digital floor plans. Digital floor plans are a solid choice if you need to split your digital attendees into groups in an online setting and create ‘breakout room’ situations.
Digital floor plans can be created with 3D walkthroughs and a digital seating and stage design. Attendees can familiarise themselves with the other attendees by selecting a breakout room and navigating full speaker profiles.
Virtual event technology is expanding and growing on a consistent basis. Opting for these event technologies can make the event planning and hosting experience that bit easier and also add greater enjoyment to the events for your attendees.
Visual technologies are a great element to leverage at your next event, whether that’s live streaming, live social posts, video walls or something else! For more information about any of these, speak to Splento.
Splento has professional event photographers and videographers available wherever and whenever you need one – globally. If needed, we can even be there with just a couple of hours’ notice!
And if you think that’s fast – wait until you see all your photos being edited, finalised and delivered back to you within 24 hours (and even the same day, if needed).
Contact Splento today for more details. You can book online in just 2 minutes.