To WordPress or not to WordPress, that is the question

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A friend of mine asked me earlier this week if we were using WordPress and if not – why not?

To everyone in the tech industry the question may seem odd, but to the rest of the world – itโ€™s an excellent question thatโ€™s on the minds of many a director and entrepreneur!

If you are a tech company (like Splento) and your business model (how you make money) is built around your technology – you simply canโ€™t use WordPress or any other external โ€œout of the boxโ€ solution. You have to create your own tech stack and have full flexibility and control of every bit and byte.

On the other hand, if you are self-employed or a lifestyle business with no plans for industry domination – then the likes of WordPress and Shopify are ideal for you.

The tricky part is when we talk about non-digital businesses set on growth. My view of the future is that all industries will be disrupted by tech-first businesses.

So if you are a restaurant chain, a factory, an international law firm and you plan to grow, but you still:

  • acquire clients via a WordPress site,
  • handle incoming orders via Excel,
  • process everything on ERPs built on DOS in the 1990s, and
  • there is no scope for efficient real-time measurement, iteration and improvement,

someone will come in the next 5-15 years and squeeze out every single bit of inefficiency from your industry and pass it on as savings to your soon to be ex-customers and drive you out of business.

For businesses set on growth – being tech-first is no longer a nice-have, itโ€™s a must have. The main question is: will you disrupt the way your industry works or will someone else do it for you.

 

by Roman Grigoriev