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How To Build Your Social Media Marketing Strategy For 2020

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Over 3.5 billion people around the world are active on social media. If you own a small business, finding a way to reach this massive audience on social media is crucial. Without an online presence, you will have a hard time attracting modern consumers and increasing the size of your customer base.

Using social media to spread your message to the masses will require a clearly defined content strategy. Creating an effective social media content media strategy will require hard work and the help of professionals. Below are some things you need to consider as you iron out the details of your social media content marketing strategy.


Your customers and their needs are always changing, but we have seen this happen faster in 2020 than at any previous time.

Splento has produced a free report on brand engagement, explaining what you can do to re-engage your customers in this post-pandemic world.

It’s completely free and is downloadable by clicking below:

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Figure Out What Goals You Want to Achieve

One of the first things you have to do when trying to develop a social media content strategy is to figure out the goals you want to achieve. For instance, some business owners increase engagement on social media to increase the number of followers they have. Other business owners use new social media content as a way of driving traffic to their website.

Knowing exactly what you want to accomplish with this marketing campaign is crucial before taking any other steps. If you are unsure about what your goals should be for your social media content strategy, you need to consult with marketing professionals. These professionals will be able to offer you some guidance regarding your goals and how to properly structure your content marketing campaign.

Assess What Type of Content Your Audience Responds To

There is a definite science to using social media content to increase engagement and the number of sales leads a company receives. When trying to figure out what type of content to use in your social media marketing campaigns, you need to do your homework. Looking at the social media accounts of your competitors is a great start. Doing this allows you to see what type of content they use and how high their engagement is.

If you see that a competitor is using mostly video and getting tons of likes and shares, you need to view this as a sign that you also need to use videos on social media. Directly copying the content of the video produced by your competitor is a bad idea. If consumers catch on to the fact that you have copied a competitor’s video, they may avoid using your company. This is why using unique and original ideas for the content on your social media page is so imperative. Hiring professionals to produce, edit and post content to social media can take a lot of stress off of your plate.

Develop a Detailed Content Calendar

Consistency is one of the main things you should focus on when trying to have success with new social media content. The average social media user is bombarded with content daily on platforms like Instagram, Facebook and Twitter. If you want to make an impression on social media users your content has to be both good and consistent. Posting new content on your social media accounts a few times a week is a wise move.

By posting so consistently, you can keep your brand fresh in the minds of the people following your account. Posting once a week or once a month will result in less than stellar returns on your investment in new social media content.

Brands That Are Excelling on Social Media

Are you looking for some real-world examples of brands that have great social media content? If so, you need to look no further than Splento. 

Splento’s Facebook page is filled with content regarding how they can help business owners optimize their videos and photos. This content is posted regularly, which is important when trying to stay fresh in the minds of consumers. Splento’s Instagram page has a number of photos and videos they have produced for others in the past. Providing this glimpse into the work they have done allows consumers to vet their brand and see what they are capable of. 

The team at GoPro are also excelling on social media. Most of the content you find on their social media pages is designed to highlight their cameras and what they are capable of. Over the years, GoPro has developed quite a following on social media platforms like Instagram and Twitter because they provide unique and shareworthy content. 

Taking the World of Social Media By Storm

By following the tips in this article, you can create a great social media content strategy. Being persistent with your social media marketing efforts is crucial when trying to reap the rewards this form of advertising has to offer.

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