5 mistakes to avoid when creating videos for your brand Mistakes you can't afford to make when creating videos


In the ever-evolving digital world, video content is king. Brands are steadily investing more in creating video marketing to engage, inform, and inspire their audiences. But, as with all great marketing tools, simply ‘creating videos’ isn’t enough. To truly leverage this powerful medium, avoiding common pitfalls is crucial.

In this blog post, we’ll explore the five key mistakes you should avoid when creating videos for your brand. Whether you’re a seasoned videographer or a newcomer looking to dip your toes into the world of video content, these insights will guide you towards producing high-quality, effective videos.


Creating videos for your brands


5 mistakes to avoid when creating videos for your brand

1. Neglecting your target audience

The first and perhaps most critical mistake when creating videos is not understanding your target audience. Without a clear picture of who you’re speaking to, your video content risks becoming irrelevant, leading to wasted resources and potential customer disengagement.

Start by defining your audience personas – these are representations of your ideal customer based on market research and data about your existing customers. Audience personas should include information like demographics, behaviour patterns, motivations, and goals.

Once your personas are defined, tailor your content to meet their needs and wants. Remember, successful video content isn’t about what you want to say; it’s about what your audience wants to hear.


2. Poor planning and organisation

Just as you wouldn’t build a house without a blueprint, you shouldn’t start creating videos without a solid plan. A well-structured video strategy is crucial for ensuring your content aligns with your brand’s goals and provides value to your audience.

When planning your video content, consider the following:

    • What message are you trying to convey?
    • What is the objective of the video?
    • Who is your target audience?
    • How will you measure success?

By answering these questions, you’ll be able to create a clear, concise, and engaging narrative that resonates with your audience.


3. Low-quality production

In the era of smartphones and affordable digital cameras, low-quality videos are less forgivable than ever. Remember, your videos reflect your brand. Poorly produced content can harm your brand’s image and decrease audience engagement.

Invest in good equipment, or consider hiring professionals to ensure high-quality production. Pay close attention to factors such as lighting, sound, and editing.


4. Ignoring SEO

While search engine optimisation (SEO) is often associated with written content, it’s just as essential for videos.

When creating videos, make sure you optimise the title, description, and tags with relevant keywords. Also, consider adding captions or a transcript, as this not only improves accessibility but can also help your video rank higher in search engine results.


Creating videos


5. Overlooking video promotion

Creating videos and then not promoting them is like preparing a fantastic meal and not inviting anyone to taste it.

You need to effectively distribute and promote your videos to ensure they reach your target audience. This could be through social media platforms, email newsletters, your website, or even paid advertising. Always consider where your audience is most likely to engage with your content and optimise your promotion strategy accordingly.


Creating videos for your brand doesn’t have to be a daunting task. By avoiding these common mistakes, you’re well on your way to crafting engaging, impactful video content that resonates with your audience and drives your brand forward.

Remember, consistency is key, and practice makes perfect. As you continue creating videos, you’ll refine your process, understand your audience better, and improve your content quality. So keep creating, keep learning, and most importantly, keep sharing your brand’s unique story.

Navigating the world of video creation might seem overwhelming, but remember, you’re not alone in this journey. Splento is here to help. With our professional videography services, you can say goodbye to guesswork and hello to high-quality, engaging videos tailored to your brand’s needs.


What is the most common mistake brands make in video production?

The most common mistake is not having a clear goal or message. Videos need to have a defined purpose and target audience to be effective.

How important is the video quality for brand videos?

High video quality is crucial as it reflects your brand’s standards. Poor quality can deter viewers and negatively impact your brand’s image.

Can I use free music in my brand videos?

While free music can be used, ensure it’s royalty-free or you have the right licenses. Copyright issues can lead to legal problems and video takedowns.

Is a script necessary for every brand video?

Scripts are essential as they ensure that the video content stays on topic and covers all key points efficiently. It helps maintain clarity and focus.

How long should my brand video be?

The ideal length depends on your content and platform. Generally, keeping videos under 2 minutes can maintain viewer engagement, especially on social media.

Should I focus on promotional content only in brand videos?

Not necessarily. While promoting your products or services is important, incorporating educational or entertaining elements can engage a broader audience.

What’s the best way to measure the success of a brand video?

Success can be measured by views, engagement rates (likes, comments, shares), and the achievement of the video’s goals, like increased awareness or sales.

Are you ready to take your brand videos to the next level? Contact Splento today and discover how we can transform your video marketing strategy.


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