Events are back with a bang, and this has led to a large number of event promotion startups seeing unexpected growth.
2022 has already seen an explosion of events as people across the globe return to a more normal way of life. But two+ years of pandemic living has changed the lay of the land somewhat. The public has become adapted to online living, and many event organisers and promoters have had to adapt as well.
Although events are now back on the radar – they are not the same. Hybrid events and even fully virtual events are much more in demand than they were only 3 years ago.
To highlight some of the more recent changes, we have put together this list of 20 startups who are there to help you create your event – whether face to face or online. And they all offer event promotion assistance, to maximise your marketing.
Some are geared to specific themes, some cater to smaller groups (after all, we don’t all have an event that will fill the Albert Hall) – but they all have the drive, energy, focus and features to help make your next event a success.
Organising a sporting event? activity.me is an online start-up that brings together thousands of sporting events from organisers worldwide, making it easy for participants to discover, register and take part. So whether your thing is a swim, a run, a cycle or a paddle, activity.me makes it easy to get active and involved in sporting events near or far. As an event organiser, it’s a great way to reach delegates you otherwise have no way of contacting.
2019 – Dubai, UAE
Total funding: $150k
The clever people at Airmeet have created a platform that serves as an all-in-one virtual events venue for marketers, community builders, and enterprises. It focusses on creating an immersive and integrated experience, all on a scalable platform that supports a variety of event formats including fairs, expos, meetups, workshops, summits, town halls, and more – all virtually.
2019 – Delaware, USA
Lalit Mangal, Manoj Singh, Vinay Kumar Jasti
Total funding: $50m
Their mission is to create more connections and shared experiences in a greener world by leveraging the power of technology and virtual events. Balloon is a virtual events platform that enables organizers to create engaging experiences that they can monetize efficiently. Use Balloon’s secure and scalable technology to create shared experiences that attendees will talk about – live stages, networking, or expos. Balloon offers: unlimited stages, one-on-one and small groups networking, sponsor and exhibitor tiers, ticket sales, advanced analytics.
2020 – Dubai, UAE
Choose the event ticket pricing strategy, and Event Dynamic will push it to both primary and secondary marketplaces — at the same time. Price and broadcast every ticket, everywhere. Event Dynamic has developed AI technology to optimise ticket prices for live events. It maximises fan engagement through the optimal pricing and distribution of live event tickets. They claim that its technology is the most sophisticated ticket pricing and distribution system on the market. The tool uses artificial intelligence and multi-platform distribution to maximise revenue through increased attendance and efficient pricing.
2019 – Dallas, USA
Total funding: $300k
EventTitans is event management software. Register any event with EventTitans and leave all the usual worries, such as “…surveys, trivia, CRM updates, social platform sharing, hotel bookings, collect bids, details and feedback share, speaker & sponsor finding and auto-onboarding” to them! EventTitans will help you boost your attendee experience, and host engaging virtual, in-person or hybrid events. They provide ultimate user experiences for attendees, speakers and sponsors from self-onboarding, in-person check-ins and badge printing to 3D Virtual showcases.
2019 – Cumming, Georgia, USA
All you need to create smart events and communities – a complete AI-powered smart event platform – 365, in-person and hybrid. ExpoPlatform’s AI-powered web and mobile-based solutions empower organisers to improve exhibitor experience, enhance attendee engagement, generate quality leads and drive ROI. The modular platform focused on exhibitions can be scaled easily to B2B conferences and corporate events as well. Its integrated platform tools help improve the value proposition for events and generate new revenue streams through customised sponsorship packages for exhibitors and sponsors.
2013 – Cambridge, UK
Mykyta Fastovets, Tanya Pinchuk
Glue Up is an all-in-one engagement management CRM for associations, chambers of commerce, event organizers and marketing professionals. Glue Up is a cloud-based engagement management software company providing solutions for event and membership management, CRM, email marketing, and more. They provide solutions designed to streamline operations, modernise processes, and eliminate engagement challenges. Their innovative platform combines the best event management, membership management, email marketing, CRM, and mobile apps.
2013 – Fairfax, Virginia, USA
Eric Schmidt, Olivia Jingshu Ji
Create immersive virtual, hybrid, and in-person event experiences for your audience, no matter where they are, providing virtual venues, broadcast studios, event marketing and onsite services, such as badge printing and lead retrieval. Hopin is a live virtual events platform that enables attendees to connect, learn, and interact with people anywhere. The platform allows users to create live online events that are interactive and personal whether they are hosting a live training workshop, bringing a company’s remote team together, or launching a full-scale digital conference.
2019 – London, UK
Total funding: $1b
Howbout is a social planning app that combines events, group chats and calendar sharing to make organising plans simple. Automatically find dates that work for everyone, easily coordinate diaries and arrange plans in seconds. OK – so perhaps not ideal for organising a large multinational event – but for those small, personal ones, it is perfect. Great for work social groups too! Every plan and group has its own built-in chat, to avoid the endless scrolling, searching or stressing for what’s going on.
2019 – London, UK
Duncan Cowan, Jake Jenner, Neil Tanna
Total funding: $593.2k
LocalBini is the go-to platform for cultural, fun and unique City Experiences across Europe with Locals. It is like “UBER” but for tours with verified locals. From a secret boutique shopping experience with a gemologist, to wine-tasting with an expert sommelier, LocalBini.com features authentic city one-of-a-kind experiences that people can book based, on their interests. They are events created by private Locals who are selected through an extensive recruitment process. Locals are free to create any kind of experience event they want, based on their interests.
2020 – Saint Gallen, Switzerland
Where the world meets. MEETYOO are a leading provider of digital events and virtual conferences, coordinating over 10 million conference minutes every month for over 3,000 customers. MEETYOO’s virtual events go beyond ordinary webinars, video calls, or simple landing pages for digital meetings. Their event venues spark creativity and promote meaningful connections between visitors. The state of the art technical solutions of their digital platform are sustainable and offer high-quality webcast streams, intuitive peer-to-peer networking, workshops, and creative product presentations.
1999 – Berlin, Germany
Make your next event an experience! Parcy is a single platform and provider of expert help, to enable you to create any type of event using customisation, personalisation and immersive features. Parcy will help you treat your attendees like VIPs, with personalised event content, such as web pages, emails and even live streaming pages.
2019 – San Francisco, USA
Diego Murru, Gianluca Serrenti, Marco Giannone
Total funding: $930k
Ribbon is a one-stop shop for both recorded and live events, offering ticket access/sales and also follows up by selling recorded content. They also offer email marketing services. Their platforming integrates with Zoom for easy access and control.
2020 – San Francisco, USA
Matteo Carroll, Vojta Drmota
Total funding: $1.3m
Run the World
Run the World enables you to hold social events, talks and conferences remotely, offering branded interfaces, registration services, analytics and much more, usung simple plug and play templates. For conferences, they run exhibition booths and multi-session support, but can handle any size event – large or small. Run The World is a digital event platform that is designed to host all types of events from cocktail parties to global conferences.
2020 – Mountain View, California, USA
Xiaoyin Qu, Xuan Jiang
Total funding: $14.8m
Samaaro is a powerful software platform designed to help organizations host scalable, secure, and effective virtual events for a global audience. Samaaro’s unique features & versatility allow it to host a variety of virtual events, conferences, summits, fairs, exhibitions & more. Samaaro is designed to be completely customisable, enabling brands to make the platform their own, and host holistic and immersive events. The platform consists of components such as a world-class lobby, conference halls, auditoriums, exhibition zones with booths, information desk, and networking zones.
2020 – Bengaluru, India
Mayank Banka, Purnank Prakash, Skandha Gopalan
Total funding: $125k
Need help getting organised and communicating with your team? StarLeaf is the messaging, meeting and calling platform that takes the friction out of secure business communication and collaboration. It’s born from a belief that businesses deserve a cleaner alternative to tools which are packed with pointless complexity, and that people should be able to connect with anyone, anywhere. Connect with your people, instead of fighting with technology – StarLeaf helps you get organised.
2008 – Watford, UK
Mark Loney, Mark Richer, William MacDonald
Total funding: $40m
Tassl is a SaaS and mobile platform helping Universities to better understand and build network engagement. It revolutionises network engagement with easy-to-use cloud based engagement analytics software for universities, alumni, students, volunteers and other network contributors. Our complete solution is the simply way to manage events, activities, and mobile communications while recording engagement metrics that provide valuable insights that can fully integrate. Built to meet the complex structures of Higher-Ed, non-profits, it is also ideal for other professional networks.
2014 – Philadelphia, USA
James Maxwell, Melossa Schipke
Total funding: $507k
TeamClass is the first one-stop shop that provides quality virtual corporate events that ship kits nationwide. We pride ourselves in quality and convenience. We have streamlined the booking and logistics process so that you can have an awesome event in a fraction of time planning. We think their events are especially great for remote team-building, but if you are planning any virtual event and want to include something a little different – then a visit to the TeamClass website is a must.
2020 – Austin, Texas, USA
Austin Arts, Chris Maggio
Tend is a marketplace for hospitality staffing. They connect hospitality establishments to their network of Tenders (hospitality staff). They carefully vet, and only onboard, the most well-regarded hospitality professionals onto their platform, connecting businesses like yours to their hand-picked network of Tenders.
2019 – Los Angeles, USA
Charles Soll, Davis Waddell, Grant Delgado
Total funding: $3.5m
WYTH – One to watch
With a launch due in September, WYTH is the first Experience Creation Platform. WYTH allows you to create digital and hybrid events for brand communities, training programs for partners, meetings for the sales force, but also streaming for millions of people. WYTH allows participants to meet new people, create and maintain relationships thanks to two matchmaking algorithms that optimize and facilitate networking and maximise engagement. Just 19 months after the company was founded in Ticino, Wyth has established ongoing relationships with 27 clients in over nine European countries. WYTH’s clients range from food and beverage to finance, from film industry to architecture and design, as well as art and music.
2020 – Ticino, Switzerland
This is a list of startups that are re-energising and changing the events marketplace.
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