Top 10 social media content ideas for event photographers

Social media for event photographers is an essential part of the job. Social media is a great tool to get your work out there as an event photographer and obtain new clients. This post will take you through 10 social media tips for event photographers and, in turn, provide you with some great event photography content ideas.

1. Include your images in Facebook and Twitter posts

Facebook and Twitter are two social media platforms that are not immediately thought of for their images and visual content, but adding an event photography image will draw more people to pay attention to your post. Statistics actually show that Facebook posts including an image average 53% more likes than those without!

2. Post regularly on all platforms

Consistency with social media is crucial! Not only does regular posting show that you are persistent with your event photography business (and therefore a reliable booking) but it also keeps your business in potential clients’ minds as they do a social medial scroll.

3. Create graphics of your images

You can use graphic media sites such as Canva to create poster graphics using your event photography images. Sharing event visuals on social media in this format allows you to share important details about your event photography business alongside showcasing your work.

4. Use appropriate hashtags

Hashtags are a valuable tool to add to your event photography posts. Take time to research which hashtags that are related to your event photography business get considerable traction at the time of posting and then use those to attract more eyes. Hashtags are particularly valuable on Twitter and TikTok. So make sure to use them in your Twitter and TikTok captions.

It is important to regularly use the same hashtags to remain consistent with your event photography brand.

5. Make your social media platforms visually appealing

This is a particularly relevant photography content idea for Instagram. It is crucial to make your account look aesthetically pleasing to attract and retain traffic to your site. You can do this by creating a colour scheme across a row of photos you upload or by formulating a pattern for your posts of a similar nature.

6. Create interactive posts

Purposely post content that requires your followers to interact back with you. For instance, ask questions on your Facebook posts that will prompt them to comment with a response. You can also do this on Twitter with polls and on Instagram stories. Getting your followers to comment works wonders for the algorithm and will bring these followers back to your page routinely.

7. Promote any upcoming offers or discounts

Your social media platforms are an excellent way to showcase any upcoming offers or discounts you have in your event photography business.

8. Share links to your portfolio and client reviews

Many social media sites have the option to add a website link in your bio, so be sure to add a portfolio link here and draw your followers’ attention to this at regular intervals to persuade them to check out your work!

9. Upload videos of you shooting on the job

There is a new trend on the popular social media platform TikTok, where content creators post ‘day in the life’ videos. You could film a ‘day in the life’ of an event photographer and post it to your TikTok channel to get your followers excited about what you do.

10. Post client reviews

Your social media platforms are a good place to showcase your positive event photography feedback.

We hope that our tips on navigating social media for event photographers prove useful to you.

If you are in need of an event photographer yourself, check out Splento’s cost-effective and visually appealing event photography.