Top benefits of video marketing for news startups


Video marketing is quickly becoming the go-to strategy for news startups looking to attract and engage audiences. The use of video in marketing provides numerous benefits, including increased engagement, higher conversions, and better search engine optimisation. Here are the top benefits of video marketing for news startups:

News startups and video marketing

  1. Increased engagement: Video content is highly engaging, and can help to keep viewers on your site for longer, increasing the chances of them becoming a subscriber or customer.
  2. Higher conversions: Video marketing has been proven to increase conversions and drive sales. It allows you to showcase your brand and the value of your products or services in a way that text and images simply can’t.
  3. Better SEO: Video content can improve your search engine optimisation, helping your site rank higher in search results and reach a wider audience.
  4. Cost-effective: Producing high-quality video content doesn’t have to be expensive. With recent advancements in technology, it is now possible to create high-quality videos even with a small budget.
  5. Improved brand awareness: Video marketing is a powerful tool for building brand awareness and creating a strong connection with your audience. By using video, you can create a strong brand identity and establish yourself as an authority in your industry.
  6. Accessibility: Video content is accessible to everyone, including those who struggle with reading or have visual impairments. This makes it a great way to reach a diverse audience and ensure your message is communicated effectively.

Video marketing with news startups

To sum up, video marketing provides numerous benefits for news startups looking to engage their audience and grow their brand. By incorporating video into your marketing strategy, you can improve engagement, increase conversions, and improve search engine optimisation, all while establishing yourself as a trusted authority in your industry.


  1. The New York Times
  2. CNN
  3. The Washington Post
  4. BuzzFeed News
  5. Vox Media
  6. Axios
  7. The Verge
  8. Business Insider
  9. Reuters
  10. The Guardian
  11. Al Jazeera
  12. BBC News
  13. Bloomberg News
  14. Associated Press
  15. ESPN
  16. NBC News
  17. ABC News
  18. CBS News
  19. Fox News
  20. Politico
  21. CNET
  22. The Information
  23. Recode
  24. The Hill
  25. Rolling Stone
  26. Yahoo News
  27. USA Today
  28. ProPublica
  29. First Look Media
  30. The Intercept


These news startups are media organisations that aim to deliver news and information to a target audience using digital platforms and technologies. They typically focus on niche topics or specific geographic areas and aim to differentiate themselves from established news organisations through their unique perspective, use of technology, or focus on a particular audience. Their activities include reporting, editing, and publishing news stories, creating multimedia content, and engaging with their audience through social media and other online channels.



To sum up, a video photographer can make a significant difference to your marketing success. By capturing the essence of your brand and message, creating an engaging video, and sharing it with a wider audience, you can leave a lasting impression on both your new and existing customers. If you want to boost your startup’s success, then hiring a professional video photographer is the way to do it.


🎥 Discover the magic of professional video photography with Splento! 🌟

Ready to bring your vision to life with stunning video content? 

Schedule a consultation with our Splento specialist today and get a FREE, personalised quote by simply filling out the form below. 

Don’t miss this opportunity to elevate your brand and captivate your audience with the expertise of our dedicated team! 🚀

👉 Complete the Form Below to Schedule Your Consultation & Get Your FREE Quote Now!