With real estate video marketing, you cannot go wrong. However, you can be left behind; and that’s never effective.
According to research conducted by the Australian Real Estate Group, real estate listings that include video receive about 400% more inquires than those that don’t. Simply Measured also explains how video content attracts a wider range of clients, while analytics at Bytemobile Mobile Analytics Report shows that online video generates, on average, over 50% of all mobile traffic in the world.
With video content ranking so high in the online industry, you must ensure that your videos are upgraded according to the latest trends. This is the only method to generate leads, more potential customers, and get access to your desired outcomes.
Discover the secrets of using video to sell more properties – faster. While everyone else is busy getting it wrong – learn the mistakes to avoid and the moves that will win you more property sales. Download Splento’s free guide ‘How to sell more properties with video’ today. Including:
Let’s discuss 10 top real estate video marketing tips that actually work – and how to implement them.
1. Plan effectively
The first and most important thing to start off on the right foot is planning. This is essential when your goal is to reach success quickly. You cannot be disorganized in your approach and expect great results; it simply won’t work that way. So, here are some of the most essential questions to focus on before getting started:
- What type of content do you want to focus on for your videos?
- What are some strategies that you’ll implement to get more leads?
- What tools will you be using for filming the videos?
- How will you film the videos?
- How will you promote the video content?
Planning is a key concept in becoming successful, so ensure that you’re implementing the right strategies before acting on your game plan. Also, don’t forget about prioritizing your videos (which ones should be filmed first?) and know what answers your content will answer.
2. Use storytelling
People buy properties for specific reasons, and most of the time, it’s the story of the place. There has to be some emotional content attached to the story if you want your properties to become popular. Your marketing strategy should include storytelling as a primary means of generating leads.
This guideline on storytelling might be useful for you.
- Empathize with the home buyer to understand where they’re coming from and what they’re looking for.
- Get a closer, deeper look at their emotions and how they attach to your property.
- Write a convincing article to offer the story your clients need to become convinced.
This strategy won’t work unless you’ve already established some type of connection with the buyers. You can do that through your videos. Let’s explore it next.
3. Build real connections
Design the videos in such a way for prospects to already imagine living there. Show them how relaxing the atmosphere is, as well as the local environment. Try to avoid making your video too commercial, as it’ll take away from its purpose. Don’t forget to add a sense of urgency to maximize your potential customers’ reach.
You need to show your customers how special your place is. They are not buying any property; they are buying your property. They must invest in their dreams if you want your strategy to work.
So, open doors unknown before and let them explore their wishes. Lead them into this journey and communicate openly about the specifics. Use your words wisely to show how attractive the place is. Create a transparent video effective enough to show potential.
4. Humanize every single video
As an assignment service writer, I can tell you this – selling is all about being human. Buying a new home is not just a purchase, it is an experience – so make it one.
Humanize every video to show how personal your home is. Forget about business while filming the video; act like a human and show human potential. People want to connect with people, not businesses. So, adding “you” to the equation will make a real difference.
- Make sure you minimize their risk potential within the content presented.
- Involve emotions in your content, such as saying or doing the right things within the videos.
Minimized risk potential and powerful emotions are two of the most important “humanized” parts of your content, so be sure to include them.
5. Use 360° videos
These types of videos will help you save time. Think about it. You are not the only agent with whom buyers stay in contact; they must see at least three other properties daily and talk to at least ten more agents besides you. On top of that, they’ve got work and a family. So, using 360° videos saves them precious time.
You need a 3D video showing all the house details that could help your clients make a decision. The viewer must have full control of the video to make it easy for them to visualize. They should be able to get real-time virtual tours whenever they want by accessing a link.
6. Include testimonials
Customer testimonials are a great way to make your agency stand out. So, if you already have a functional website, ask some of your older clients to write reviews on both the videos and your services.
Video testimonials make great proof of content accuracy, and thus, increase trust in your services. This is great to have, especially when your customers might buy online and have doubts about your real estate work.
You could include an FAQ also to avoid endless e-mails; these could be avoided by answering the most frequently asked questions. If you have the means, create a blog for yourself or the agency and have clients re-directed to your page when following a specific link.
7. Keep your videos short and concise
Your videos should stay both short and concise if you want them productive. You don’t want to waste anyone’s time, so shorten your video to include just essential information. The longer your video is, the more it’ll lose its credibility. Thus, the higher chances of your viewers leaving.
In your video, you must grab your customer’s attention from the very first start. Also, check with an assignment writing service to ensure that your content stays shorter than 50-60 seconds. For more info, look up real estate social media strategies.
8. Improve your production quality
If your videos are not high-quality, no one will have the patience to watch them. So, investing in high-quality production tools is essential. You should invest in specific equipment such as a lavalier mic for filming outside, a really good camera such as a DSLR or the latest iPhone, and a tripod, to avoid it shaking.
9. Check out the competition
Researching your competition is important to your success. Be authentic to ensure successful outcomes. Check out your competition’s videos to see their success rate. Avoid making the same mistakes they do. If needed, contact research papers to ask them about accuracy. Craft only original videos that stand up for what you believe in.
10. Beware of the newest trends
You must stay updated on the newest trends if you want to be successful. Here are some of the new trends for this year.
- Brand storytelling. Telling your story while creating a story of the home they’re looking for. Making real emotions meet. Bring desirable outcomes.
- Visual content education. Adding new real estate education videos on your blog or website to increase engagement.
- Influencer branding. Using Instagram as your social media go-to to promote your services and videos.
And there are more, but these are the most important ones. So, check them out, and let us know if these strategies work for you. For now, they’ve worked for everyone we collaborated with. Make sure you choose what fits your strategy the best before anything else. Good luck!
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