Event marketing and promotion are critical components in ensuring the success of an event. To help you with your event planning, there are numerous resources available to streamline the process, including templates, plans, web apps, and more. Read on below for some of the best resources for event marketing and promotion.
Event planning can seem daunting, but it needn’t be.
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Some of the best resources for event marketing and promotion
- Templates: Canva, Google Docs, and Microsoft Office offer a wide variety of customisable templates for event flyers, posters, and invitations.
- Event Planning Guides: The Event Planner’s Handbook by Judy Allen is a comprehensive guide that covers all aspects of event planning, from conceptualisation to execution.
- Web Apps: Eventbrite, Bizzabo, and Meetup are web-based event management platforms that allow you to create and manage events, promote them, and track attendance.
- Social Media Scheduling Tools: Hootsuite, Buffer, and Later are social media scheduling tools that allow you to plan, schedule, and publish event-related content across multiple social media platforms.
- Marketing Automation Platforms: Pardot, Marketo, and Hubspot are marketing automation platforms that can help you create targeted email campaigns, track website visitor behaviour, and measure the success of your event marketing efforts.
- Collaboration Tools: Asana, Trello, and Slack are collaboration tools that allow teams to work together on event planning tasks, share files and information, and communicate effectively.
- Analytics and Tracking Tools: Google Analytics, Mixpanel, and Heap are analytics and tracking tools that provide insights into website traffic, event attendance, and user behaviour.
These resources can help you create a more organised and effective event marketing plan, from start to finish. Consider the size and scope of your event, as well as your budget and team, to determine which resources will work best for you.
Common FAQs about marketing and promotion resources
What is event marketing and promotion?
Event marketing and promotion is the process of creating awareness and excitement for an upcoming event to increase attendance and engagement.
What are the best event marketing templates?
Canva, Adobe Spark, and PicMonkey are popular graphic design tools with event marketing templates.
What are some event promotion plan templates?
Hubspot, Eventbrite, and Hootsuite offer free event promotion plan templates.
What are the top event marketing web apps?
Eventbrite, Bizzabo, and Cvent are popular event marketing web apps.
Can I find free event marketing resources online?
Yes, there are many free event marketing resources available online such as templates, plans, and articles on websites like Eventbrite, Hubspot, and Hootsuite.
How do I effectively promote my event on social media?
Create a social media strategy, use eye-catching visuals, use hashtags, collaborate with influencers and offer exclusive promotions for followers.
How can I increase attendance for my event?
Offer early bird discounts, collaborate with other businesses, utilise email marketing, and create a referral program.
If you are an event planner – or even just thinking about becoming one – then get in touch with Splento and say hi.
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