In 2013 Zuckerberg tried to buy Snapchat and failed. Now, he’s done the next best thing and added a new feature to Facebook Messenger, which has a very similar look and feel to Snapchat. With Facebook Messenger Day (FDM) users can post content about, well, their day, which is displayed to their friends for 24 hours, before disappearing indefinitely.
So is there any difference between Snapchat and FDM? Functionally, not much. But there is a difference in audience size. Facebook has a huge audience that is only growing each day, and although not every Facebook user also uses Messenger, 566 million photos are still shared on Messenger per day.
FMD has essentially broken fresh ground for marketing professionals to tread on – this could be great for your business. Here, we explain why…
1. Boost your following
Many of your customers might be following you on Facebook, but not necessarily on other social media channels.You can use FMD to tease content from the other social channels in which you are present to your Facebook Messenger audience. This tactic will encourage your Facebook crowd to also go and follow you on other channels. FDM will be a new, exciting tool for many international Facebook users, as channels such as Snapchat and Instagram stories are not as well-known in other parts of the world. It is already becoming very popular among these groups, posing more opportunity for you to increase your follower base.
2. Broadcast live events
Hosting or attending an event? Share all your content, from speakers to guests, live using FDM. You can invite your followers to join you online to view the content as it happens, which is sure to increase your engagement rates during the event.
3. Share discounts, promo offer and sales info
Announce that you will share promotional codes through FMD and watch your audience grow! Running customer competitions through FDM could be another effective way of increasing audience engagement. The best thing about this is the opportunity to share sales information and offers without sounding too spammy. Communicating these messages through FDM can add a more personal touch, compared to general Facebook posts and updates – especially when you utilise the emojis and stickers available.
4. Give your followers special FMD news and updates.
Sharing updates on Facebook means you risk your posts getting lost among the tonnes of other content posted each day. FMD is a great tool to use for sharing company news and updates that is more targeted to individual customers, meaning your news will get much more attention and interaction.
5. Collaborate with influencers.
Influencers can be anything from bloggers, vloggers and people with a significant presence on social media. It is common knowledge that engaging with these people is a sure-fire way to increase your own social audience. Influencer marketing is becoming all the more popular as companies are starting to realise that 92% of people trust recommendations from individuals over brands. FDM provides the perfect platform for influencers to push your content to their loyal following.
6. Slow down!
It’s easy to forget that less is more when it comes to content marketing. FDM makes it so easy to share content, quickly that it makes it tempting to roll out content too often in a day. Facebook users have a lot of daily content to get through as it is, so your FDM content could easily be ignored or forgotten about. With this in mind, your aim shouldn’t be to spam your audience with throw-away content but to create content that is memorable and engaging. User engagement = brand trust. Brand trust = higher conversation rates.