Case Study: Casumo

Casumo

Casumo
  • 1 photographer provided for 10 hours at 27 London locations
  • +500 photos taken in total and 150 carefully selected and retouched images provided
  • Specialist retouching provided
  • White Labelling and Professional Upgraded usage License provided
  • Photos delivered in A3+ print size for promotional purposes
  • 8200+ views on social media achieved

Casumo is an online gaming platform which provides over 300 online slot machine and casino games through. Users can connect with one another and play to win points or cash through Casumo’s desktop and mobile products.

 

AIMS

To celebrate the release of their new game, ‘Super Monopoly’, Casumo wanted to create their own ‘real-life’ version of the original Monopoly game. Their aim was to show each London street which appeared in the famous board game and include the market value today in it's condition today, as inspired by a post they had seen recently. He wanted to achieve professional, retouched photographs of all 27 locations to be used for the blog post and for other PR and marketing purposes.

 

EXECUTION

We sent a photographer to capture 27 London streets which took a full day of shooting. We then retouched the images in the the same style as the inspiration they sent us and delivered them in less than 48 hours. We also delivered the photos in a size that was suitable for printing in A3 or larger, provided White Labelling and Professional Upgraded License so that Casumo could have complete freedom with how and when they used the photos in their marketing and promotional campaigns.

 

ACHIEVEMENT

Casumo were “super pleased” with the photos and went ahead and used 27 of the images for their ‘real-life’ monopoly blog post as planned. The post was shared on social media and achieved 8200+ views.

 

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